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Essentials of Strategic Management

Essentials of Strategic Management - 3rd edition

Essentials of Strategic Management - 3rd edition

ISBN13: 9780078029288

ISBN10: 0078029287

Essentials of Strategic Management by John Gamble - ISBN 9780078029288
Cover type: Paperback
Edition: 3RD 13
Copyright: 2013
Publisher: Richard D. Irwin, Inc.
Published:
International: No
Essentials of Strategic Management by John Gamble - ISBN 9780078029288

ISBN13: 9780078029288

ISBN10: 0078029287

Cover type: Paperback
Edition: 3RD 13

List price: $211.00

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Summary

Essentials of Strategic Management responds head-on to the growing requests by business faculty for a concisely-written strategic management text that's robust and theory-driven and supported with a compelling collection of cases. This text was written with four objectives in mind:
1) Although relatively brief in length, the text provides students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools;
2) It simplifies the task of demonstrating student learning through course embedded assessment;
3) The concepts are supported by contemporary, well-written cases involving headline strategic issues; and lastly,
4) The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.