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Focus Groups as Qualitative Research

Focus Groups as Qualitative Research - 2nd edition

Focus Groups as Qualitative Research - 2nd edition

ISBN13: 9780761903437
ISBN10: 0761903437
Focus Groups as Qualitative Research by David L. Morgan - ISBN 9780761903437
Cover type: Paperback
Edition: 2ND 97
Copyright: 1997
Publisher: Sage Publications, Inc.
Published:
International: No
Focus Groups as Qualitative Research by David L. Morgan - ISBN 9780761903437
ISBN13: 9780761903437
ISBN10: 0761903437
Cover type: Paperback
Edition: 2ND 97
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Summary

Only a decade ago, focus groups were virtually unknown to social scientists. Now their use in academic as well as outside settings is vast and ever growing. David L. Morgan has extensively revised and updated his best-selling Focus Groups as Qualitative Research, providing an excellent guide for researchers in every discipline. He begins his comprehensive revision with an updated introduction that offers a discussion of current social science approaches to focus groups. Expanded coverage on the comparison of focus groups to individual interviews follows, as well as more on the strengths and weaknesses of focus groups (Ch. 2). Chapter 3's section on self-contained focus groups has also been expanded to reflect the increased range of research being done in this area. The next chapter has been thoroughly reorganized both to provide an overview of what a typical set of groups looks like as well as new insights on research design. Similarly, Chapters 5 and 6 have been reorganized and broadened to include examples from social scientists who have established their own practices and methodological research on focus groups. This best-selling research guide concludes with future directions and references that take into account the explosive growth in focus groups as a research tool for all social scientists.

Reflecting the many changes that have occurred in the study of focus groups over the years, Focus Groups as Qualitative Research, Second Edition is for qualitative researchers in every academic discipline as well as those in nonacademic settings.

Author Bio

Morgan, David L. : Portland State University

Table of Contents

Table of Contents

1. Introduction
2. Focus Groups as Qualitative Method
3. The Uses of Focus Groups
4. Planning and Research Design for Focus Groups
5. Conducting and Analyzing Focus Groups
6. Additional Possibilities
7. Conclusions


References

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Other Editions of Focus Groups as Qualitative Research

Focus Groups as Qualitative Research by David L. Morgan - ISBN 9780803932098