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Written by authors who have an extensive track record teaching the Introduction to Business course, the fourth edition of this best-selling text features an up-to-date, comprehensive survey of business, including management and organization, human resource management, marketing, social media and e-business, information systems, accounting, and finance. Core topics highlighted within these areas include ethics and social responsibility, small business concerns and entrepreneurship, and global issues. New coverage in this edition closely examines cutting-edge topics such as the impact of social media on business, the economic crisis, green and socially responsible business, and sustainability. In addition to updating and revitalizing the content, the authors have refined the program to be even more accessible and student-friendly. The fourth edition is also now available as MindTap, an online personalized learning experience.
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Written by authors who have an extensive track record teaching the Introduction to Business course, the fourth edition of this best-selling text features an up-to-date, comprehensive survey of business, including management and organization, human resource management, marketing, social media and e-business, information systems, accounting, and finance. Core topics highlighted within these areas include ethics and social responsibility, small business concerns and entrepreneurship, and global issues. New coverage in this edition closely examines cutting-edge topics such as the impact of social media on business, the economic crisis, green and socially responsible business, and sustainability. In addition to updating and revitalizing the content, the authors have refined the program to be even more accessible and student-friendly. The fourth edition is also now available as MindTap, an online personalized learning experience.
eTextbooks and eChapters can be viewed by using the free reader listed below.
Be sure to check the format of the eTextbook/eChapter you purchase to know which reader you will need. After purchasing your eTextbook or eChapter, you will be emailed instructions on where and how to download your free reader.
Download Requirements:Due to the size of eTextbooks, a high-speed Internet connection (cable modem, DSL, LAN) is required for download stability and speed. Your connection can be wired or wireless.
Being online is not required for reading an eTextbook after successfully downloading it. You must only be connected to the Internet during the download process.
User Help:
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Digital Rights Management (DRM) Key
Copying - Books that cannot be copied will show "Not Allowed." Otherwise, this will detail the number of times it can be copied, or "Allowed with no limits."
Printing - Books that cannot be printed will show "Not Allowed." Otherwise, this will detail the number of times it can be printed, or "Allowed with no limits."
Expires - Books that have no expiration (the date upon which you will no longer be able to access your eBook) will read "No Expiration." Otherwise it will state the number of days from activation (the first time you actually read it).
Reading Aloud - Books enabled with the "text-to-speech" feature so that they can be read aloud will show "Allowed."
Sharing - Books that cannot be shared with other computers will show "Not Allowed."
Min. Software Version - This is the minimum software version needed to read this book.
Suitable Devices - Hardware known to be compatible with this book. Note: Reader software still needs to be installed.
Written by authors who have an extensive track record teaching the Introduction to Business course, the fourth edition of this best-selling text features an up-to-date, comprehensive survey of business, including management and organization, human resource management, marketing, social media and e-business, information systems, accounting, and finance. Core topics highlighted within these areas include ethics and social responsibility, small business concerns and entrepreneurship, and global issues. New coverage in this edition closely examines cutting-edge topics such as the impact of social media on business, the economic crisis, green and socially responsible business, and sustainability. In addition to updating and revitalizing the content, the authors have refined the program to be even more accessible and student-friendly. The fourth edition is also now available as MindTap, an online personalized learning experience.
eTextbooks and eChapters can be viewed by using the free reader listed below.
Be sure to check the format of the eTextbook/eChapter you purchase to know which reader you will need. After purchasing your eTextbook or eChapter, you will be emailed instructions on where and how to download your free reader.
Download Requirements:Due to the size of eTextbooks, a high-speed Internet connection (cable modem, DSL, LAN) is required for download stability and speed. Your connection can be wired or wireless.
Being online is not required for reading an eTextbook after successfully downloading it. You must only be connected to the Internet during the download process.
User Help:
Click Here to access the VitalSource Bookshelf FAQ
Digital Rights Management (DRM) Key
Copying - Books that cannot be copied will show "Not Allowed." Otherwise, this will detail the number of times it can be copied, or "Allowed with no limits."
Printing - Books that cannot be printed will show "Not Allowed." Otherwise, this will detail the number of times it can be printed, or "Allowed with no limits."
Expires - Books that have no expiration (the date upon which you will no longer be able to access your eBook) will read "No Expiration." Otherwise it will state the number of days from activation (the first time you actually read it).
Reading Aloud - Books enabled with the "text-to-speech" feature so that they can be read aloud will show "Allowed."
Sharing - Books that cannot be shared with other computers will show "Not Allowed."
Min. Software Version - This is the minimum software version needed to read this book.
Suitable Devices - Hardware known to be compatible with this book. Note: Reader software still needs to be installed.
