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Fundamentals of Selling

Fundamentals of Selling - 11th edition

Fundamentals of Selling - 11th edition

ISBN13: 9780073381121

ISBN10: 0073381128

Fundamentals of Selling by Charles M. Futrell - ISBN 9780073381121
Cover type: Hardback
Edition: 11TH 09
Copyright: 2009
Publisher: Richard D. Irwin, Inc.
Published:
International: No
Fundamentals of Selling by Charles M. Futrell - ISBN 9780073381121

ISBN13: 9780073381121

ISBN10: 0073381128

Cover type: Hardback
Edition: 11TH 09

List price: $239.50

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Summary

Fundamentals of Selling is one of McGraw-Hill's best-selling "Selling" texts. Its approach is classic and practical and emphasizes role-play. Charles Futrell draws widely from his own experience as a sales professional rather than from a staid theoretical perspective. Futrell continues to develop contemporary themes,such as relationship selling and technology around his classic approach.