Global Negotiations Planning for Global Sales 96 edition (9780030105197) - Textbooks.com
Ship-Ship-Hooray! Free Shipping on $25+ View Details about Free Shipping >
Global Negotiations Planning for Global Sales

Global Negotiations Planning for Global Sales - 96 edition

Global Negotiations Planning for Global Sales - 96 edition

ISBN13: 9780030105197

ISBN10: 0030105196

Global Negotiations Planning for Global Sales by Camille Schuster - ISBN 9780030105197
Edition: 96
Copyright: 1996
Publisher: Dryden Press
Published:
International: No
Global Negotiations Planning for Global Sales by Camille Schuster - ISBN 9780030105197

ISBN13: 9780030105197

ISBN10: 0030105196

Edition: 96

shop us with confidence

Summary

Written for undergraduates, graduate students and executives in training, Global Business is a useful tool for anyone involved in business or government transactions with someone from another country. The text offers a solid foundation for building a successful global strategy by showing how a business person can modify their approach and communication to be effective outside their own culture. Can also be used as a supplement for an international business, international marketing, or business strategy (policy) course.

Key Features

  • Since national and international diplomacy isn't the same as cutting a business deal, this text is written from a business rather than diplomatic perspective.
  • Theory and examples are brought together, equipping students to prepare themselves to analyze new situations.
  • Students are taught how to prepare before the sale or negotiation, anticipate difficulties, and develop appropriate contingency plans.
  • Guidelines and models used in the text illustrate the challenges of working across cultural boundaries to meet business objectives.
  • Easily understood conceptual models are applied to major regions of the world. The models enable students, professors and professionals to clearly see the distinctiveness and cultural identity of each national or ethnic group.
  • In Chapter 2, the Cultural Classification model, a framework for classifying all major cultural groups worldwide, provides a common process model to examine differences and similarities in international sales and negotiation between groups.
  • Unique visual models clearly classify information and variations.

Author Bio

Copeland, Michael : Procter & Gamble, Co.


Schuster, Camille P. : Xavier University