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Going Negative

Going Negative - 95 edition

Going Negative - 95 edition

ISBN13: 9780684837116

ISBN10: 0684837110

Going Negative by Stephen Ansolabehere - ISBN 9780684837116
Cover type: Paperback
Edition: 95
Copyright: 1995
Publisher: Free Press
Published:
International: No
Going Negative by Stephen Ansolabehere - ISBN 9780684837116

ISBN13: 9780684837116

ISBN10: 0684837110

Cover type: Paperback
Edition: 95

List price: $16.95

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Summary

Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.