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Guerrilla Marketing for Nonprofits

Guerrilla Marketing for Nonprofits - 10 edition

Guerrilla Marketing for Nonprofits - 10 edition

ISBN13: 9781599183749

ISBN10: 1599183749

Guerrilla Marketing for Nonprofits by Jay Conrad Levinson, Chris Forbes and Frank Adkins - ISBN 9781599183749
Cover type: Paperback
Edition: 10
Copyright: 2010
Publisher: Entrepreneur Press
Published:
International: No
Guerrilla Marketing for Nonprofits by Jay Conrad Levinson, Chris Forbes and Frank Adkins - ISBN 9781599183749

ISBN13: 9781599183749

ISBN10: 1599183749

Cover type: Paperback
Edition: 10

List price: $21.95

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Summary

The Father of Guerrilla Marketing, Jay Conrad Levinson delivers the first book to adapt the profit-producing principles of Guerrilla Marketing to the world of nonprofits.The nonprofit sector has increased by 65%--a flood of new organizations are vying for donations, competing for volunteers, and carving out their share of the marketplace. Joined by co-authors Frank Adkins and Chris Forbes, Levinson shows nonprofit marketers how to gain the competitive edge they need by replacing their lack of money with the power of time, energy, imagination, and information''allowing them to maximize their impact and raise more money!About the Book Jay Conrad Levinson's take-no-prisoners approach to marketing has helped millions turn their time, energy, and imagination into profitable results. Now, Levinson and co-authors Frank Adkins and Chris Forbes are presenting nonprofits leaders with their own unique Guerrilla Marketing battle plan, allowing them to increase impact in spite of their decreased budgets.Armed with time-tested principles, 200 proven weapons of Guerrilla Marketing, and relevant tactics and tools, nonprofit marketers learn how to boost public awareness, increase effectiveness in recruiting volunteers, mobilize advocates, and raise more money''no matter the state of their finances.Features The only book to apply Guerrilla Marketing to the nonprofit arena Introduces the ''seven golden rules'' for fundraising success and recruiting volunteers 200 proven weapons of Guerrilla Marketing customized for nonprofits Covers publicity and social media tactics specific to the nonprofit community Concepts are illustrated through real-world examples and comparison tables Author, Jay Conrad Levinson, is a highly acclaimed marketing specialist whose books appear in 37 languages and are required in many MBA programs worldwide Chris Forbes serves as a marketing consultant on retainer for The Southern Baptist Convention (SBC) with more than 16 million members.