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History of Mass Communication : Six Information Revolutions

History of Mass Communication : Six Information Revolutions - 97 edition

History of Mass Communication : Six Information Revolutions - 97 edition

ISBN13: 9780240802541

ISBN10: 0240802543

History of Mass Communication : Six Information Revolutions by Irving E. Fang - ISBN 9780240802541
Cover type: Print On Demand
Edition: 97
Copyright: 1997
Publisher: Focal Press, Inc.
International: No
History of Mass Communication : Six Information Revolutions by Irving E. Fang - ISBN 9780240802541

ISBN13: 9780240802541

ISBN10: 0240802543

Cover type: Print On Demand
Edition: 97

List price: $80.95

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This exciting new text traces the common themes in the long and complex history of mass communication. It shows how the means of communicating grew out of their eras, how they developed, how they influenced the societies of those eras, and how they have continued to exert their influence upon subsequent generations. The book is divided into six periods which are identified as 'Information Revolutions' writing, printing, mass media, entertainment, the 'toolshed' (which we call 'home' now), and the Information Highway.

In looking at the ways in which the tools of communication have influenced and been influenced by social change, A History of Mass Communication provides students of media and journalism with a strong sense of the way their chosen field affects how society functions. Providing a broad-based approach to media history, Dr. Fang encourages the reader to take a careful look at where our culture is headed through the tools we use to communicate with one another.

A History of Mass Communication is not only the most current text on communication history, but also an invaluable resource for anyone interested in how methods of communication affect society.

  • The most up-to-date textbook for mass communications history courses
  • Traces common themes in the complex history of communication
  • An invaluable reference for anyone interested in how methods of communication affect society
  • A realistic look at the Information Superhighway and where it's taking us

Author Bio

Fang, Irving : University of Minnesota-Twin Cities

Irving Fang is a professor in the School of Journalism and Mass Communication at the University of Minnesota, where he specializes in communication history and broadcast journalism. Formerly, he was a professional journalist working in all aspects of the field as a newspaper reporter, editor, writer, and assistant manager of the ABC News political unit. He has lectured on broadcast news and communication technology at university and television and radio stations in Europe, Asia, and Africa. During 1996-1997, he served as a Fulbright lecturer/researcher at the University of the Philippines. In 1990, he was named Distinguished Broadcast Journalism Educator of the Year by the Association for Education in Journalism and Mass Communications. Dr. Fang lives in the Minneapolis area.

Table of Contents

Table of Contents


What Are Information Revolutions?
Political Tools and Weapons
Writing: The Invention of Writing
Skin and Bones and Papyrus
The Alphabet
The Greeks
Carrying the Message
Printing: Turbulent Europe
Gift From China
Books and Universities
Mail in the Middle Ages
Here a New
There a New
Printing and Literacy
Did Gutenberg Know About China?
Mass Media: The Turmoil of a New Age
Printing For Everyone
Paper For Everyone
Information Pump
The Muckrakers
Women Can Type
'If Anyone Desires'
Solving Postal Problems
Current News
Voices on a Wire
Signals in the Air
Movies Are Born
Entertainment: Public Recreation
Entertaining Newspapers
Magazines for the Fragmented Public
The Novel
Entertainment on a Plate
Portable Recording
Improving Pictures
Movies Tell Stories
The Toolshed Home: The Communication Toolshed
Home Mail Delivery
New Uses for Phones
'Free' Entertainment
Pictures in the Parlor
Tragedy in the Parlor
Wiring the Toolshed
Videotape, the New Book
Setting New Records
We Still Have Books
The Highway: Heavy Traffic
Computer at the Wheel
Magazines Target Their Readers
Multimedia CD-ROM
A Newer Book
Cable Narrowcasting
Footprints on the Globe
Electronic Commuting
The Internet
Mailbox in the Computer
Going Up the Highway

Summing Up
Communication Timeline