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Innovation Handbook: How to Profit from Your Ideas, Intellectual Property and Market Knowledge

Innovation Handbook: How to Profit from Your Ideas, Intellectual Property and Market Knowledge - 3rd edition

Innovation Handbook: How to Profit from Your Ideas, Intellectual Property and Market Knowledge - 3rd edition

ISBN13: 9780749465339

ISBN10: 0749465336

Innovation Handbook: How to Profit from Your Ideas, Intellectual Property and Market Knowledge by Adam Jolly - ISBN 9780749465339
Cover type: Paperback
Edition: 3RD 13
Copyright: 2013
Publisher: Kogan Page Ltd.
Published:
International: No
Innovation Handbook: How to Profit from Your Ideas, Intellectual Property and Market Knowledge by Adam Jolly - ISBN 9780749465339

ISBN13: 9780749465339

ISBN10: 0749465336

Cover type: Paperback
Edition: 3RD 13

List price: $60.00

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Summary

In fast-moving markets, no organization can expect to identify and keep the best ideas by working in isolation; innovation is now running on an open model, with input from a variety of disciplines and sources, including employees, suppliers, customers and clients. The Innovation Handbook explores how individuals and companies can stimulate new innovation and protect their best ideas in a competitive and aggressive marketplace.

This book is divided into twelve sections: the innovation premium, moving up the value chain, forms of innovation, sources of innovation, new frontiers, the creative organization, an open search for ideas, commercialization models, IP fit for purpose, contract negotiation, funding innovation and what to do when a product is copied.

Designed as a practical guide to the effective management of ideas and knowledge, The Innovation Handbook is aimed at leaders of organizations who want to move ahead of their competitors and offer new sources of value to their customers. Drawing on a wide range of expert opinion in strategy, design, technology, brands, intellectual property, finance, marketing and management, the book discusses how to best combine an open search for potential winners with procedures that capture, protect and enhance their full value.

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