International Business : A Managerial Perspective 4th edition (9780131422636) -
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International Business : A Managerial Perspective

International Business : A Managerial Perspective - 4th edition

International Business : A Managerial Perspective - 4th edition

ISBN13: 9780131422636

ISBN10: 0131422634

International Business : A Managerial Perspective by Ricky W. Griffin and Mike W. Pustay - ISBN 9780131422636
Edition: 4TH 04
Copyright: 2004
Publisher: Prentice Hall, Inc.
International: No
International Business : A Managerial Perspective by Ricky W. Griffin and Mike W. Pustay - ISBN 9780131422636

ISBN13: 9780131422636

ISBN10: 0131422634

Edition: 4TH 04

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For undergraduate and graduate courses in international business and international management.

A survey of the discipline, this book breaks International Business into the various business functions. The appeal of this book tends to be with professors who have a stronger management perspective in International Business rather than an economic focus.


  • NEW - CultureQuest material integrated throughout!--In every chapter Culture Quest Insights into culture, geography, and business lead students to a multi-media experience of a certain country or region and provide useful tools for a better understanding of the impact of culture on doing business. Country or region specific cases also found at the end of each chapter.
  • Strong ethical and cultural insights throughout the text--The only major IB book that has a chapter devoted to ethics (chapter 5).
  • Student-friendly and faculty-friendly--Numerous pedagogical features.
    • Allows the professor to "mix and match" cases, experiential exercises, web-based exercises, and Culture Quest examples to customize his or her course.
  • Opening cases, closing cases, and boxes--One third of the cases and the boxes are new for this edition, and are designed to appeal to and challenge students. New cases/boxes include Harry Potter Goes to China, Hollywood Abroad, Porsche, X-Men: Men or Beasts?, and Enron: "A Bad Year for Accountants."
  • Increased reliance on web-based instruction.
  • Experiential exercises--Found at the end of each chapter.
  • Enhanced geographic education--Chapter 2 devoted to geography; extensive map program featured in every chapter.
  • Five boxes, including Global Learning, Venturing Abroad, Point Counterpoint, E-World, and Bringing the World into Focus--Each chapter has three or four informative and interesting boxes.
  • See New Video descriptions!

Author Bio

Griffin, Ricky W. : Texas A&M University

Pustay, Mike W. : Texas A&M University

Table of Contents

Table of Contents


1. An Overview of International Business.
2. Global Marketplaces and Business Centers.
3. Legal, Technological, and Political Forces.
4. The Role of Culture.
5. Ethics and Social Responsibility in International Business.


6. International Trade and Investment Theory.
7. International Monetary System and the Balance of Payments.
8. Foreign Exchange and International Financial Markets.
9. Formulation of National Trade Policies.
10. International Cooperation among Nations.


11. International Strategic Management.
12. Strategies for Analyzing and Entering Foreign Markets.
13. International Strategic Alliances.
14. International Organization Design and Control.
15. Leadership and Employee Behavior in International Business.


16. International Marketing.
17. International Operations Management.
18. International Financial Management.
19. International Accounting and Taxation.
20. International Human Resource Management and Labor Relations.