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International Marketing

International Marketing - 10th edition

International Marketing - 10th edition

ISBN13: 9780981729350

ISBN10: 0981729355

International Marketing by Vern Terpstra, Jim Foley and Ravi Sarathy - ISBN 9780981729350
Edition: 10TH 12
Copyright: 2012
Publisher: Naper Publishing Group, Llc
Published:
International: No
International Marketing by Vern Terpstra, Jim Foley and Ravi Sarathy - ISBN 9780981729350

ISBN13: 9780981729350

ISBN10: 0981729355

Edition: 10TH 12

Other Editions of International Marketing


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Summary

This edition is significantly shorter, covers all the international marketing tasks and knowledge statements from the NASBITE Certified Global Business Professional (CGBP) certification, has a new focus on global entrepreneurship, and includes an ongoing team project called the Global Marketing Plan.

Other Editions of International Marketing

International Marketing by Terpstra - ISBN 9780981729381