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Kleppner's Advertising Procedure

Kleppner's Advertising Procedure - 17th edition

Kleppner's Advertising Procedure - 17th edition

ISBN13: 9780132308298

ISBN10: 0132308290

Kleppner
Edition: 17TH 08
Copyright: 2008
Publisher: Prentice Hall, Inc.
Published:
International: No
Kleppner

ISBN13: 9780132308298

ISBN10: 0132308290

Edition: 17TH 08
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Summary

There are few areas of business and marketing that operate in a more dynamic atmosphere than advertising and promotion. The process of new product and target audience research, branding and product development, executing creative sales approaches, and selecting media and non-traditional marketing communication placement are part of an evolving process that is undergoing dramatic change. The primary reason for publication of this new edition is to reflect this environment.Account people and creative people in the field of marketing communication, branding, integrated communications, and new media advertising.