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Kleppner's Advertising Procedure

Kleppner's Advertising Procedure - 18th edition

Kleppner's Advertising Procedure - 18th edition

ISBN13: 9780136110828

ISBN10: 0136110827

Kleppner
Cover type: Hardback
Edition: 18TH 11
Copyright: 2011
Publisher: Prentice Hall, Inc.
Published:
International: No
Kleppner

ISBN13: 9780136110828

ISBN10: 0136110827

Cover type: Hardback
Edition: 18TH 11
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Condition: Very Good
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Summary

Kleppner's Advertising Procedureintroduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. Background of Today's Advertising; Roles of Advertising; Brand Planning and the Advertising Spiral; Target Marketing; The Advertising Agency, Media Services, and Other Services; The Advertiser's Marketing/Advertising Operation; Media Strategy; Using Television; Using Radio; Using Newspapers; Using Magazines; Out-of-Home Advertising; Digital and Direct-Response Advertising; Sales Promotion; Research in Advertising; Creating the Message; The Total Concept: Words and Visuals; Print Production; Video and the Commercial; The Radio Commercial; Trademarks and Packaging; The Complete Campaign; International Advertising; Economic, Social, and Legal Effects of Advertising MARKET: For account and/or creative people in the field of marketing communication, branding, integrated communications, and new media advertising.

Other Editions of Kleppner's Advertising Procedure

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