M: Advertising - Text Only 2nd edition (9780078028960) - Textbooks.com
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M: Advertising - Text Only

M: Advertising - Text Only - 2nd edition

M: Advertising - Text Only - 2nd edition

ISBN13: 9780078028960

ISBN10: 0078028965

M: Advertising - Text Only by William Arens - ISBN 9780078028960
Cover type: Paperback
Edition: 2ND 15
Copyright: 2015
Publisher: McGraw-Hill Publishing Company
Published:
International: No
M: Advertising - Text Only by William Arens - ISBN 9780078028960

ISBN13: 9780078028960

ISBN10: 0078028965

Cover type: Paperback
Edition: 2ND 15
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Summary

M: Advertising 2e was created with students' and professors' needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's ''real life.'' This approach truly transcends the conceptual and propels students into an exciting and practical dimension. Students receive a cost - effective, easy to read, focused text complete with study resources to help them review for tests and apply chapter concepts. Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover by students.