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M: Business

M: Business - 3rd edition

M: Business - 3rd edition

ISBN13: 9780073524580

ISBN10: 0073524581

M: Business by O. C. Ferrell - ISBN 9780073524580
Cover type: Paperback
Edition: 3RD 13
Copyright: 2013
Publisher: Richard D. Irwin, Inc.
Published:
International: No
M: Business by O. C. Ferrell - ISBN 9780073524580

ISBN13: 9780073524580

ISBN10: 0073524581

Cover type: Paperback
Edition: 3RD 13
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Summary

We hear over and over again that the modern learner has a completely new and different set of needs from a learning package. These new 'digital natives' have developed cognitive thinking patterns that are different from those of earlier generations of students. It's important that educators recognize these differences in students, and that they also account for students with differing learning styles. Students today rely on technology as an important tool in their educational and personal lives. M: BUSINESS accounts for these differences in students today and appeals more effectively to digital natives.

Table of Contents

Table of Contents

Table of Contents Part 1: Business in a Changing World Chapter 1: The Dynamics of Business and Economics Chapter 2: Business Ethics and Social Responsibility Appendix: The Legal and Regulatory Environment Chapter 3: Business in a Borderless World Part 2: Starting and Growing a Business Chapter 4 : Options for Organizing Business Chapter 5: Small Business, Entrepreneurship, and Franchising Part 3: Managing for Quality and Competitiveness Chapter 6 : The Nature of Management Chapter 7 : Organization, Teamwork, and Communication Chapter 8: Managing Service and Manufacturing Operations Part 4: Creating the Human Resource Advantage Chapter 9: Motivating the Workforce Chapter 10: Managing Human Resources Part 5: Marketing: Developing Relationships Chapter 11: Customer Driven Marketing Chapter 12: Dimensions of Marketing Strategy Chapter 13: Digital Marketing and Social Networking Part 6: Financing the Enterprise Chapter 14: Money and the Financial System Chapter 15: Accounting and Financial Statements Chapter 16: Financial Management and Securities Markets