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MKTG 10: Student Edition - With Access Card

MKTG 10: Student Edition - With Access Card - 10th edition

MKTG 10: Student Edition - With Access Card - 10th edition

ISBN13: 9781305631823

ISBN10: 130563182X

MKTG 10: Student Edition - With Access Card by Charles W. Lamb - ISBN 9781305631823
Cover type: Paperback
Edition: 10TH 17
Copyright: 2017
Publisher: Cengage Learning
Published:
International: No
MKTG 10: Student Edition - With Access Card by Charles W. Lamb - ISBN 9781305631823

ISBN13: 9781305631823

ISBN10: 130563182X

Cover type: Paperback
Edition: 10TH 17
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Summary

Through ongoing research into students' workflows and preferences, MKTG from 4LTR Press combines an easy-reference, paperback textbook with Chapter Review Cards, and an innovative online experience - all at an affordable price. New for this edition, students explore MKTG anywhere, anytime, and on most devices with MKTG Online! With the intuitive StudyBits functionality, students study more effectively and can visually monitor their own progress. Coupled with straightforward course management, assessment, and analytics for instructors, MKTG with MKTG Online engages students of all generations and learning styles, and integrates seamlessly into your Principles of Marketing course. MKTG features updated statistics and examples throughout the traditional text and includes a boosted collection of online assessment content within the Online experience. Each chapter has added a Drag and Drop, Fill-in-the-Blank Problem and Matching question.