MM 4: Student Edition - With Access 4th edition (9781133629382) - Textbooks.com Skip to main content
Ship-Ship-Hooray! Free Shipping on $25+ View Details about Free Shipping >
MM 4: Student Edition - With Access

MM 4: Student Edition - With Access - 4th edition

MM 4: Student Edition - With Access - 4th edition

ISBN13: 9781133629382

ISBN10: 1133629385

MM 4: Student Edition - With Access by Dawn Iacobucci - ISBN 9781133629382
Cover type: Paperback
Edition: 4TH 13
Copyright: 2013
Publisher: South-Western Publishing Co.
Published:
International: No
MM 4: Student Edition - With Access by Dawn Iacobucci - ISBN 9781133629382

ISBN13: 9781133629382

ISBN10: 1133629385

Cover type: Paperback
Edition: 4TH 13
You Save $44.13 (49%)
$45.87
Condition: Very Good
100% Satisfaction Guarantee
We hand-inspect every one of our used books.

List price: $90.00

All of our used books are 100% hand-inspected and guaranteed! Happy you, happy us.

FREE Shipping on $25+
Order $25 or more and the shipping's on us. Marketplace items and other exclusions apply.
Ships tomorrow
Order by noon CST (Mon-Fri, excluding holidays). Some restrictions apply.
Easy 30-Day Returns
Not the right book for you? We accept returns within 30 days of purchase. Access codes are non-refundable once revealed or redeemed.
Ships directly from us
Guaranteed Cash Back
SELL THIS BOOK NOW
Get $7.50 CASH!

This title is currently not available in digital format.

Well, that's no good. Unfortunately, this edition is currently out of stock. Please check back soon.
Also available in the Marketplace starting at $23.03 Hide Marketplace
Filter by: All ()  |  New ()  |  Like New ()  |  Very Good ()  |  Good ()  |  Acceptable ()
Price Condition Seller Comments

Shop Us With Confidence

Summary

Created through a ''student-tested, faculty-approved'' review process with students and faculty, MM4 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. MM4 employs an integrated marketing management framework using new and proven learning features to detail key concepts, and useful exhibits and graphics further describe key principles. This engaging book incorporates the latest statistics as well as new coverage that highlights the importance of social media and the impact of consumer behavior on successful marketing management. A complete set of accompanying cases align best-selling business cases from leading case providers, such Harvard Business School Publishing, with specific MM4 chapters. Trust the unique MM4 comprehensive content and complete resources to help students better understanding and apply marketing management for business success.