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Made to Stick: Why Some Ideas Survive and Others Die

Made to Stick: Why Some Ideas Survive and Others Die - 07 edition

Made to Stick: Why Some Ideas Survive and Others Die - 07 edition

ISBN13: 9781400064281

ISBN10: 1400064287

Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath - ISBN 9781400064281
Cover type: Hardback
Edition: 07
Copyright: 2007
Publisher: Random House, Inc.
Published:
International: No
Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath - ISBN 9781400064281

ISBN13: 9781400064281

ISBN10: 1400064287

Cover type: Hardback
Edition: 07
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Condition: Very Good
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Summary

''Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers explain ways to make ideas stickier, such as applying the ''human scale principle,'' using the ''Velcro Theory of Memory,'' and creating ''curiosity gaps.''''--BOOK JACKET.

Table of Contents

Table of Contents

Introduction : what sticks? p. 3
Simple p. 25
Unexpected p. 63
Concrete p. 98
Credible p. 130
Emotional p. 165
Stories p. 204
Epilogue : what sticks p. 238
Table of Contents provided by Blackwell. All Rights Reserved.