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Managerial Economics

Managerial Economics - 10th edition

Managerial Economics - 10th edition

ISBN13: 9780324259230

ISBN10: 0324259239

Managerial Economics by James R. McGuigan, R. Charles Moyer and Frederick H. Harris - ISBN 9780324259230
Edition: 10TH 05
Copyright: 2005
Publisher: South-Western Publishing Co.
Published:
International: No
Managerial Economics by James R. McGuigan, R. Charles Moyer and Frederick H. Harris - ISBN 9780324259230

ISBN13: 9780324259230

ISBN10: 0324259239


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Table of Contents

Table of Contents

PART I. INTRODUCTION

1. Introduction and Goals of the Firm
2. Fundamental Economic Concepts
Appendix. Optimization Techniques

PART II. DEMAND AND FORECASTING

3. Demand Analysis
Appendix. Indifference Curve Analysis of Demand
4. Estimation of Demand
Appendix. Problems in Applying Regression Models
5. Business and Economic Forecasting
6. Managing Exports
Appendix. International Parity Conditions

PART III. PRODUCTION AND COST

7. Production Economics
Appendix. Maximization of Production Output Subject to a Cost Constraint
Appendix. Decisions and Linear Programming
8. Cost Analysis
Appendix. Long-Run Costs with a Production Function
9. Applications of Cost Theory
Appendix. Mass Customization and the Learning Curve

PART IV. PRICING AND OUTPUT DECISIONS: STRATEGY AND TACTICS

10. Price, Output, and Strategy: Pure and Monopolistic Competition
11. Price and Output: Monopoly and Dominant Firms
12. Price and Output: Oligopoly
13. Game-Theoretic Rivalry: Best Practice Tactics
Appendix. Capacity Planning and Pricing Against a Low-Cost Competitor
14. Pricing Techniques and Analysis
Appendix. A Revenue Management
Appendix. B Pricing of Joint Products

PART V. INSTITUTIONAL ECONOMICS

15. Contracting, Governance, and Organizational Form
16. Optimal Design Mechanism
17. Government Regulation

PART VI. LONG-TERM INVESTMENT DECISIONS AND RISK MANAGEMENT

18. Long-Term Investment Analysis
19. Decisions Under Risk and Uncertainty