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Managerial Economics

Managerial Economics - 12th edition

Managerial Economics - 12th edition

ISBN13: 9780324584844

ISBN10: 0324584849

Managerial Economics by Mark Hirschey - ISBN 9780324584844
Cover type: Hardback
Edition: 12TH 09
Copyright: 2009
Publisher: South-Western Publishing Co.
Published:
International: No
Managerial Economics by Mark Hirschey - ISBN 9780324584844

ISBN13: 9780324584844

ISBN10: 0324584849

Cover type: Hardback
Edition: 12TH 09
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Summary

The economic concepts presented in market-leading MANAGERIAL ECONOMICS, 12e, show you how to use common sense to understand business and solve managerial problems. This innovative text helps you sharpen your economic intuition--an invaluable skill that helps you, as a future manager, decide which products to produce, costs to consider, and prices to charge, as well as the best hiring policy and the most effective style of organization. With its unique integrative approach, the text demonstrates that important business decisions are interdisciplinary, illustrating how different functions work together. A basic valuation model is constructed and used as the underlying economic model of the firm; each topic is then related to an element of the value maximization model--a process that shows how management integrates accounting, finance, marketing, personnel, and production functions. The text also provides an intuitive guide to marginal analysis and basic economic relations. Once you understand the importance of marginal revenue and marginal costs, the process of economic optimization becomes intuitively obvious. A wide variety of examples and simple numerical problems vividly illustrate the application of managerial economics to a vast assortment of practical situations. MANAGERIAL ECONOMICS, 12e, teaches you to more effectively collect, organize, and analyze information, giving you powerful tools that can help you become more successful--and satisfied--in your career.

Table of Contents

Table of Contents

Preface.


Part 1: OVERVIEW OF MANAGERIAL ECONOMICS. 1. Nature and Scope of Managerial Economics. 2. Economic Optimization. 3. Demand and Supply.


Part 2: DEMAND ANALYSIS AND ESTIMATION. 4. Demand Analysis. 5. Demand Estimation. 6. Forecasting.


Part 3: PRODUCTION AND COMPETITIVE MARKETS. 7. Production Analysis and Compensation Policy. 8. Cost Analysis and Estimation. 9. Linear Programming. 10. Competitive Markets. 11. Performance and Strategy in Competitive Markets.


Part 4: IMPERFECT COMPETITION. 12. Monopoly and Monopsony. 13. Monopolistic Competition and Oligopoly. 14. Game Theory and Competitive Strategy. 15. Pricing Practices.


Part 5: LONG-TERM INVESTMENT DECISIONS. 16. Risk Analysis. 17. Capital Budgeting. 18. Organization Structure and Corporate Governance. 19. Government in the Market Economy.

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Other Editions of Managerial Economics

Managerial Economics by Mark Hirschey - ISBN 9780324288933