Managing Information Technology for Business Value : Practical Strategies for IT and Business Managers 04 edition (9780971786172) - Textbooks.com
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Managing Information Technology for Business Value : Practical Strategies for IT and Business Managers

Managing Information Technology for Business Value : Practical Strategies for IT and Business Managers - 04 edition

Managing Information Technology for Business Value : Practical Strategies for IT and Business Managers - 04 edition

ISBN13: 9780971786172

ISBN10: 0971786178

Managing Information Technology for Business Value : Practical Strategies for IT and Business Managers by Martin G. Curley - ISBN 9780971786172
Edition: 04
Copyright: 2004
Publisher: Intel Press Books
Published:
International: No
Managing Information Technology for Business Value : Practical Strategies for IT and Business Managers by Martin G. Curley - ISBN 9780971786172

ISBN13: 9780971786172

ISBN10: 0971786178

Edition: 04

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Summary

Managing Information Technology for Business Value is Martin Curley's call for IT and business managers to reformulate the way they manage IT. Traditionally, IT success has been measured in terms of IT parameters such as up time, capacity, and processing speed. It is Curley's contention that if IT is to deliver business value, then IT should be measured in core business terms such as customer satisfaction, revenue growth, and profitability. Managing Information Technology for Business Value is a practitioner's handbook for evaluating IT investments, aligning IT with corporate strategy and using IT as a competitive weapon. Synthesizing leading academic research and industry best practices Curley introduces principles and strategies for managing for optimum IT Business value, managing the IT budget and managing the IT organization and capability. In a time when IT spending is reduced and IT organizations are often perceived as cost centers, Martin Curley's Managing Information Technology for Business Value provides a necessary and timely counterbalance. Curley makes an argument using evidence from his work at Intel and with other leading enterprises, that IT investments can and should be linked directly to enterprise business indicators. IT spending ought to improve corporate profitability and the relationship between IT initiatives and business indicators should be explicit and empirical.