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Managing Product and Service Development

Managing Product and Service Development - 07 edition

Managing Product and Service Development - 07 edition

ISBN13: 9780073023014

ISBN10: 0073023019

Managing Product and Service Development by Stefan H. Thomke - ISBN 9780073023014
Edition: 07
Copyright: 2007
Publisher: McGraw-Hill Publishing Company
International: No
Managing Product and Service Development by Stefan H. Thomke - ISBN 9780073023014

ISBN13: 9780073023014

ISBN10: 0073023019

Edition: 07

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''Helping students learn about innovation through exploration, Managing Product and Service Development examines the managerial aspects critical to conceiving, designing, and developing innovative products and services. Managing Product and Service Development addresses the role of new technologies in product development but does not require training or experience in a technical field, making it applicable to a variety of students and courses.'' ''With a balanced approach that covers product and service development, readers receive a broad and realistic idea of development issues in each major sector of our economy. With its emphasis on the experimental and exploratory aspects of product and service development, this book stresses the importance of maintaining a fresh and innovative perspective in design and development. The case studies, readings, and exercises are integrated into three pedagogically consistent modules that are supported through an array of teaching tools. This supplementary material (module notes, teaching notes & plans, and presentation material) is available to all adopting instructors.''--BOOK JACKET.

Author Bio

Stefan Thomke is Professor of Business Administration at Harvard Business School, and is currently faculty co-chairman of the doctoral program in Information, Technology and Management (I,T&M), a collaboration between HBS and Harvard's Faculty of Arts and Sciences.

Table of Contents

Table of Contents


Module One: Building Capabilities for Experimentation, Learning and Prototyping Module Overview

Case 1-1: The Final Voyage of the Challenger

Case 1-2: Apple Powerbook: Design Quality and Time to Market

Case 1-3: IDEO Product Development

Case 1-4: Bank of America Article: R & D Comes to Services: Bank of America's Pathbreaking Experiments

Case 1-5: Team New Zealand Article: Enlightened Experimentation: The New Imperative for Innovation

Case 1-6: Eli Lilly & Company: Drug Development Strategy

Module Two: Development Process Design and Improvement Module Overview

Case 2-1: Innovation at 3M Article: Creating Breakthroughs at 3M Note: Understanding User Needs

Case 2-2: Product Development at Dell Computer Corporation Article: Agile Product Development: Managing Flexibility in Uncertain Environments

Case 2-3: Developing Products on Internet Time: A Process Design Exercise Article: Developing Products on Internet Time

Case 2-4: BMW AG: The Digital Car Project Article: The Effect of 'Front-Loading' Problem-Solving on Product Development Performance

Case 2-5: Bush Boake Allen Article: Customers as Innovators: A New Way to Create Value

Module Three: Managing Development Networks Module Overview

Case 3-1: Microsoft Office: Finding the Suite Spot Note: Learning from Projects: Note on Conducting a Postmortem Analysis

Case 3-2: We've Got Rhythm! Medtronic Corporation's Cardiac Pacemaker Business Article: Creating Project Plans to Focus Product Development

Case 3-3: Siemens AG: Global Development Strategy Article: Building Effective R & D Capabilities Abroad

Case 3-4: Project Dreamcast: Serious Play at Sega Enterprises Ltd. Article: Increasing Returns and the New World of Business

Case 3-5: Millennium Pharmaceuticals, Inc. Article: Mastering the Value Chain: An Interview with Mark Levin of Millennium Pharmaceuticals