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Market-Based Management

Market-Based Management - 6th edition

Market-Based Management - 6th edition

ISBN13: 9780130387752

ISBN10: 0130387754

Market-Based Management by Roger J. Best - ISBN 9780130387752
Cover type: Paperback
Edition: 6TH 13
Copyright: 2013
Publisher: Pearson
Published:
International: No
Market-Based Management by Roger J. Best - ISBN 9780130387752

ISBN13: 9780130387752

ISBN10: 0130387754

Cover type: Paperback
Edition: 6TH 13
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Summary

This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based management--with a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy.

Table of Contents

Table of Contents

Table of Contents Part I: Market Orientation and Marketing Performance Chapter 1: Customer Focus, Customer Performance and Profit Impact Chapter 2: Marketing Metrics and Marketing Profitability Part II: Market Analysis Chapter 3: Market Potential, Market Demand, and Market Share Chapter 4: The Customer Experience and Value Creation Chapter 5: Market Segmentation and Segmentation Strategies Chapter 6: Competitive Position and Sources of Advantage Part III: Marketing Mix Strategies Chapter 7: Product Positioning, Branding, and Product Line Strategies Chapter 8: Value-Based Pricing and Pricing Strategies Chapter 9: Marketing Channels and Channel Mapping Chapter 10: Marketing Communications, Social Media, and Customer RESPONSE Part IV: Strategic Marketing Chapter 11: Portfolio Analysis and Strategic Market Planning Chapter 12: Strategic Offensive Strategies Chapter 13: Strategic Defensive Strategies Part V: Marketing Plans and Performance Chapter 14: Building a Marketing Plan Chapter 15: Marketing Metrics, Performance, and Strategy Implementation Chapter 16: Market-Based Management and Financial Performance

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