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Marketing - Connect Access

Marketing - Connect Access - 7th edition

Marketing - Connect Access - 7th edition

ISBN13: 9781260428216

ISBN10: 1260428214

Marketing - Connect Access by Dhruv Grewal and Michael Levy - ISBN 9781260428216
Cover type: Access Code
Edition: 7TH 20
Copyright: 2020
Publisher: McGraw-Hill Publishing Company
Published:
International: No
Marketing - Connect Access by Dhruv Grewal and Michael Levy - ISBN 9781260428216

ISBN13: 9781260428216

ISBN10: 1260428214

Cover type: Access Code
Edition: 7TH 20
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Summary

Grewal/Levy Marketing 7e was designed to show today's social and digital student how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers. The seventh edition represents the authors' most extensive revision today, exploring both fundamentals and new marketing influencers such as digital, social and mobile marketing, marketing analytics and the psychology influencers on consumer behavior. Written in an engaging, highly visual format with up-to-date examples throughout for today's mobile students and instructors.