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Marketing: An Introduction

Marketing: An Introduction - 13th edition

Marketing: An Introduction - 13th edition

ISBN13: 9780134149530

ISBN10: 013414953X

Marketing: An Introduction by Gary Armstrong - ISBN 9780134149530
Cover type: Paperback
Edition: 13TH 17
Copyright: 2017
Publisher: Pearson
Published:
International: No
Marketing: An Introduction by Gary Armstrong - ISBN 9780134149530

ISBN13: 9780134149530

ISBN10: 013414953X

Cover type: Paperback
Edition: 13TH 17


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Summary

For undergraduate courses on the Principles of Marketing.

 

An introduction to the world of marketing using a proven, practical, and engaging approach

Marketing: An Introduction shows students how customer value - creating it and capturing it - drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package.

 

The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.

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Other Editions of Marketing: An Introduction

Marketing - With Access by Gary Armstrong and Philip Kotler - ISBN 9780133763522
Marketing by Gary Armstrong - ISBN 9780133451276