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Marketing (Looseleaf) - With Connect Access

Marketing (Looseleaf) - With Connect Access - 14th edition

Marketing (Looseleaf) - With Connect Access - 14th edition

ISBN13: 9781260277098

ISBN10: 1260277097

Marketing (Looseleaf) - With Connect Access by Roger A. Kerin and Steven W. Hartley - ISBN 9781260277098
Edition: 14TH 19
Copyright: 2019
Publisher: McGraw-Hill Publishing Company
Published:
International: No
Marketing (Looseleaf) - With Connect Access by Roger A. Kerin and Steven W. Hartley - ISBN 9781260277098

ISBN13: 9781260277098

ISBN10: 1260277097

Edition: 14TH 19
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Summary

Kerin/Hartley's Marketing 14th edition is the most robust Principles of Marketing solution available to meet the needs of a wide range of faculty. Marketing focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions. The author team's decades of combined experience in the higher education classroom continue to inform the title's innovative pedagogical approach. Marketing is known for its conversational writing style, ability to engage students through active learning techniques, and vivid descriptions of businesses, marketing professionals, and entrepreneurs in cases, exercises, and testimonials that help students personalize marketing and identify possible career interests.