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Marketing Management (Looseleaf)

Marketing Management (Looseleaf) - 3rd edition

Marketing Management (Looseleaf) - 3rd edition

ISBN13: 9781260157833

ISBN10: 1260157830

Marketing Management (Looseleaf) by Greg W. Marshall - ISBN 9781260157833
Edition: 3RD 19
Copyright: 2019
Publisher: McGraw-Hill Publishing Company
Published:
International: No
Marketing Management (Looseleaf) by Greg W. Marshall - ISBN 9781260157833

ISBN13: 9781260157833

ISBN10: 1260157830

Edition: 3RD 19
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Summary

Greg Marshall and Mark Johnston (both of Rollins College) have taken great effort to represent marketing management the way it is actually practiced in successful organizations today.  The 3rd edition, written for today's students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association as the recommended key resource for the PCM exam.