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Marketing Principles

Marketing Principles - 10 edition

Marketing Principles - 10 edition

ISBN13: 9781423215042

ISBN10: 1423215044

Marketing Principles by BarCharts Publishing - ISBN 9781423215042
Edition: 10
Copyright: 2010
Publisher: Barcharts, Inc.
Published:
International: No
Marketing Principles by BarCharts Publishing - ISBN 9781423215042

ISBN13: 9781423215042

ISBN10: 1423215044

Edition: 10

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Summary

'' At BarCharts, we understand that proper marketing is one of the cornerstones of a thriving business-that's why we've developed a guide that can help any company reach out to its desired customer base. This 3-panel, up-to-date guide explores every facet of the marketing process; word definitions, marketing examples and full-color illustrations fill each jam-packed page. Our goal is to make your profits soar! '' '' Topics covered include: --Foundations - Basic Concepts --Marketing Strategy & Plans --Marketing Information Systems --Understanding Consumer Behavior --Understanding Organizational Buying --Market Segmentation, Targeting & Positioning --Product & Brand Strategy --Services Marketing --Distribution & Logistics --Promotion Decisions --and more! '' ''