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Marketing Research

Marketing Research - 9th edition

Marketing Research - 9th edition

ISBN13: 9781118074619

ISBN10: 1118074610

Marketing Research by Carl D. McDaniel - ISBN 9781118074619
Cover type: Hardback
Edition: 9TH 12
Copyright: 2012
Publisher: John Wiley & Sons, Inc.
Published:
International: No
Marketing Research by Carl D. McDaniel - ISBN 9781118074619

ISBN13: 9781118074619

ISBN10: 1118074610

Cover type: Hardback
Edition: 9TH 12
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Summary

This new edition of Gates and McDaniel's Marketing Research better prepares users how to use marketing research in the real business world with real data, people, and research. The text is enhanced with new coverage of mobile applications, more coverage of data mining and analytics, and coverage of how to use social media such as Facebook and Twitter for marketing research.

Co-authors McDaniel and Gates are widely respected in the marketing research community because their product takes a practical and applied approach, as opposed to other products in the market that take a more theoretical approach. Real people are represented by Gates' contribution to the product as he provides insights into the secrets of conducting effective focus groups and questionnaires. The real research used by the authors is drawn from Survey Sampling International (SSI). SSI is the world leader in sampling solutions.

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