Marketing Research Essentials - Text Only - 7th edition
Marketing Research Essentials - Text Only - 7th edition
ISBN13: 9780470169704
ISBN10: 0470169702
Edition: 7TH 10
Copyright: 2010
Publisher: John Wiley & Sons, Inc.
Published: 2010
International: No
List price: $222.75
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Summary
Marketing Research Essentials arms marketing professionals with a very practical approach to the field. It presents marketing research through the eyes of a manager using and purchasing research information while maintaining solid coverage of quantitative methods. The seventh edition relies heavily on real data that will be of interest to them and they'll gain a real-world perspective as they learn how to apply the key concepts. It incorporates more examples and mini-cases of contemporary companies to make the discussions more relevant. The chapters also contain real-world examples that provide marketing professions with material from the popular press.
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Marketing Research Essentials arms marketing professionals with a very practical approach to the field. It presents marketing research through the eyes of a manager using and purchasing research information while maintaining solid coverage of quantitative methods. The seventh edition relies heavily on real data that will be of interest to them and they'll gain a real-world perspective as they learn how to apply the key concepts. It incorporates more examples and mini-cases of contemporary companies to make the discussions more relevant. The chapters also contain real-world examples that provide marketing professions with material from the popular press.
Published: 2010
International: No
Summary
Marketing Research Essentials arms marketing professionals with a very practical approach to the field. It presents marketing research through the eyes of a manager using and purchasing research information while maintaining solid coverage of quantitative methods. The seventh edition relies heavily on real data that will be of interest to them and they'll gain a real-world perspective as they learn how to apply the key concepts. It incorporates more examples and mini-cases of contemporary companies to make the discussions more relevant. The chapters also contain real-world examples that provide marketing professions with material from the popular press.
