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Marketing Strategy

Marketing Strategy - 8th edition

Marketing Strategy - 8th edition

ISBN13: 9780357516300
ISBN10: 0357516303
Marketing Strategy by O.C. Ferrell, Michael Hartline and Bryan W. Hochstein - ISBN 9780357516300
Cover type: Paperback
Edition: 8TH 22
Copyright: 2022
Publisher: South-Western Publishing Co.
Published:
International: No
Marketing Strategy by O.C. Ferrell, Michael Hartline and Bryan W. Hochstein - ISBN 9780357516300
ISBN13: 9780357516300
ISBN10: 0357516303
Cover type: Paperback
Edition: 8TH 22
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Summary

Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein's MARKETING STRATEGY, 8E. You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach. The latest examples from organizations as familiar as Spotify, Nintendo and Microsoft work with updated vignettes and the latest research and data. New cases from Tesla, Netflix and even the recent COVID-19 pandemic clearly illustrate the need for marketers to think proactively and anticipate change. You examine today's trends, from strategic digital marketing tools and integrated marketing communication to new marketing models. This edition also discusses product labeling, social media segmentation, crisis preparedness and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategies.

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