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Marketing in the New Media

Marketing in the New Media - 2nd edition

Marketing in the New Media - 2nd edition

ISBN13: 9781551808727

ISBN10: 1551808722

Marketing in the New Media by Holly Berkley - ISBN 9781551808727
Cover type: Paperback
Edition: 2ND 09
Copyright: 2009
Publisher: Self-Counsel Press
Published:
International: No
Marketing in the New Media by Holly Berkley - ISBN 9781551808727

ISBN13: 9781551808727

ISBN10: 1551808722

Cover type: Paperback
Edition: 2ND 09

List price: $18.95

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Summary

Marketing in the New Media, Second edition, shows business owners and marketing professionals how to combine traditional advertising with Internet and mobile marketing to deliver an effective marketing message anytime, anywhere. Companies today can no longer ignore incorporating elements of new media in their marketing campaigns. Combining new media is absolutely essential to 'close the sale' and get the consumer to take action in a measurable way. Many small-business owners and marketing professionals are entering into new, unfamiliar territory and the thought of stepping out of their comfort zones and diving into the fast-moving world of new media marketing is intimidating. This book explains marketing with the new media in easy-to-understand terms.
This second edition includes more information on social networking. Marketing in the New Media also outlines the elements of successful website design and how to analyze web traffic reports and online customer behaviors on a deeper level, so readers can make informed decisions about how their campaigns are performing and how customers are responding.

Other Editions of Marketing in the New Media

Marketing in the New Media by Holly Berkley - ISBN 9781551807317