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Mass Communication: Living in a Media World

Mass Communication: Living in a Media World - 8th edition

Mass Communication: Living in a Media World - 8th edition

ISBN13: 9781544382999
ISBN10: 1544382995
Mass Communication: Living in a Media World by Ralph E. Hanson - ISBN 9781544382999
Cover type: Paperback
Edition: 8TH 22
Copyright: 2022
Publisher: Sage Publications, Inc.
Published:
International: No
Mass Communication: Living in a Media World by Ralph E. Hanson - ISBN 9781544382999
ISBN13: 9781544382999
ISBN10: 1544382995
Cover type: Paperback
Edition: 8TH 22
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Summary

The best-selling Mass Communication: Living in a Media World presents a highly accessible introduction to mass communication that equips students with the critical thinking skills to become savvy media consumers. To help students better retain the material, author Ralph E. Hanson uses a storytelling approach that weaves in examples drawn from everyday life. Readers are encouraged to consider the media industry from the inside out and, in doing so, discover the many dimensions of mass communication that operate in our society. The thoroughly revised Eighth Edition highlights how social and digital media, video games, and the COVID-19 pandemic are changing the face of media.

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