Summary: Students love Ritzer's McDonaldization! ''My ideas and feelings changed tremendously after reading the text because it really opened my mind up.'' ''The text opened my eyes up a bit to the world around me.'' ''[T]his text book is awesome because it really opens up your mind to think. I really love this text book, I think every student should at least read it and understand what McDonaldization is.'' ''I really enjoyed the writing style of the book. It was not overly technical, ga ...show moreve many practical and real-life examples, and appealed to my interests. I thought of it as a book I would recommend to friends, not as a textbook.'' ''I loved the book and really enjoyed the way it was written.'' ''I most enjoyed reading the four chapters explaining and providing examples for the four principles of rationality (Chapters 3,4,5 & 6). After reading these chapters, I had an extremely clear idea on what each principle entailed.'' ''A�I strongly recommend that this text should be use again in the future. It's a great text book and it helps us as students understand our society more and what our society had become.'' ''I would definitely recommend that both of my teachers continue to incorporate Ritzer's text into the courses. It is an unpretentious, easy to understand, and throughly enlightening text.'' ''It is an extremely effective and thought provoking text for a Sociology course.'' One of the most noteworthy and popular sociology books of all time, The McDonaldization of Society demonstrates the power of the sociological imagination to today's readers in a way that few books have been able to do. It is ideal for use in a wide range of undergraduate courses and will be of equal interest to anyone interested in social criticism. This book links a large number of social phenomena to McDonaldization, some which are directly affected by the principles of the fast-food restaurant and others where the effect is more indirect. Key Features Features a brand new chapter examining the Starbucks phenomenon and its relationship to McDonaldization (Chapter 10) EngagesA�undergraduate students withA�accessible text that draws them into the concepts being explored Includes numerous updated examples of McDonaldization, including online dating services (e.g. match.com), Viagra, MDMA (ecstasy), text-messaging, Ikea,A�megachurches, and more Provides an increased focus on globalization from the prior edition, including an examination into the relationship between McDonaldization and the Environment (Chapter 7) Inspires students to explore how McDonaldization affect their daily lives Intended Audience McDonaldization has caught the interest of professors in a variety of disciplines and is currently being used successfullyA�in a wide array of courses, including Introduction to Sociology, Social Problems, Social Change, Sociology of Work and Organizations in sociology departments; Consumer Behavior and Organizational Communication in business and management as well as in communications departments; and in freshman seminars, among many, many others. ...show lessEdition/Copyright: (REV)08
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