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Media Analysis Techniques

Media Analysis Techniques - 4th edition

Media Analysis Techniques - 4th edition

ISBN13: 9781412987769

ISBN10: 1412987768

Media Analysis Techniques by Arthur Asa Berger - ISBN 9781412987769
Edition: 4TH 12
Copyright: 2012
Publisher: Sage Publications, Inc.
Published:
International: No
Media Analysis Techniques by Arthur Asa Berger - ISBN 9781412987769

ISBN13: 9781412987769

ISBN10: 1412987768

Edition: 4TH 12

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Summary

In the Fourth Edition of Media Analysis Techniques, author Arthur Asa Berger once again provides students with a clearly written, user-friendly, hands-on guide to media research methods and techniques. The book empowers readers to make their own analyses of the media rather than just accept how others interpret the media.

Media Analysis Techniques begins by examining four techniques of media interpretation-semiotic theory, Marxist theory, psychoanalytic theory, and sociological theory-that Berger considers critical for creative people to acknowledge if they are to understand how their creations translate to the real world. Application chapters then link popular culture to these four theories.

Written in an accessible style that demystifies complex concepts, it includes a glossary, study guides, and the author's own illustrations.