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Media Ethics : Issues and Cases

Media Ethics : Issues and Cases - 5th edition

Media Ethics : Issues and Cases - 5th edition

ISBN13: 9780073021928

ISBN10: 007302192X

Media Ethics : Issues and Cases by Philip Patterson and Lee C. Wilkins - ISBN 9780073021928
Edition: 5TH 05
Copyright: 2005
Publisher: McGraw-Hill Publishing Company
International: No
Media Ethics : Issues and Cases by Philip Patterson and Lee C. Wilkins - ISBN 9780073021928

ISBN13: 9780073021928

ISBN10: 007302192X

Edition: 5TH 05

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By combining real-life and hypothetical cases with a succinct introduction to ethical theory, this text helps students prepare for the ethical situations they will encounter in the media professions. It is an ideal choice as the main text in a media ethics course or as a supplemental text in any course in journalism. The new edition reflects changes in the world post 9/11, including the war in Iraq, the Enron and WorldCom scandals, and a new look at media and democracy in light of FCC-approved media consolidation.

New to This Edition

  • Half of the cases are new, including the questions surrounding the use of the Daniel Pearl video, the media handling of celebrities, a look at the privacy rights of rape victims, attack ads in politics, and more.
  • The new edition provides a focus on the Internet and what it means to all media, including a look at the ongoing MP3 issues troubling the music industry.
  • The text takes a new look at reality television and the "blockbuster or bust" mentality of Hollywood and publishers.
  • The 2003 FCC ruling that allowed media corporations to get larger in each market and nationwide is investigated at length.
  • Using the Jayson Blair incident and the coverage of the Jessica Lynch rescue as examples, the authors examine how deception creeps into the truth-telling business, whether innocently or not.
  • An essay by Christopher Hansen addresses the issue of delivering shocking news in a compassionate, yet accurate manner.
  • A full archive of alternative cases presented on the Online Learning Center gives instructors and students access to an even greater wealth of material.


  • This textbook uses a practical philosophy, anchoring debates in real-life conundrums but pushing the discussion toward substantive issues and integrating appropriate theory into the decision-making process.
  • The text begins with a chapter on ethical theory, moves on to subsequent chapters that provide background and content for understanding application, and concludes with a chapter on moral development.
  • Every case concludes with questions designed to get students to think about immediate decisions, the organizational and institutional impact and role of such decisions, and the larger social and philosophical implications of those decisions.
  • Coverage of cross-cultural and multi-cultural issues is integrated throughout the book.

Table of Contents

Table of Contents

Chapter 1. An Introduction to Ethical Decision Making

Chapter 2. Information Ethics: A Profession Seeks the Truth

Chapter 3. Advertising Ethics: From Let The Buyer Beware to Empowerment

Chapter 4. Loyalty: Choosing Between Competing Allegiances

Chapter 5. Public Relations: Advocate or Adversary?

Chapter 6. Privacy: Looking for Solitude in the Global Village

Chapter 7. The Mass Media In a Democratic Society: Keeping a Promise

Chapter 8. Media Economics: The Deadline Meets the Bottom Line

Chapter 9. Picture This: The Ethics of Photo and Video Journalism

Chapter 10. Ethics in Cyberspace: New Questions and New Roles

Chapter 11. The Ethical Dimensions of Art and Entertainment

Chapter 12. Becoming A Moral Adult