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Media Literacy

Media Literacy - 6th edition

Media Literacy - 6th edition

ISBN13: 9781452206257

ISBN10: 1452206252

Media Literacy by W. James Potter - ISBN 9781452206257
Cover type: Paperback
Edition: 6TH 13
Copyright: 2013
Publisher: Sage Publications, Inc.
Published:
International: No
Media Literacy by W. James Potter - ISBN 9781452206257

ISBN13: 9781452206257

ISBN10: 1452206252

Cover type: Paperback
Edition: 6TH 13

List price: $78.00

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Summary

Media Effects provides students with an in-depth understanding of how the media are constantly influencing individuals and society. W. James Potter guides readers through the extensive body of research on the effects of the mass media by organizing the book around two Media Effects Templates. The first template helps organize thinking about media influences on individuals, and the second focuses on media influences on larger social structures and institutions. Throughout the book, Potter encourages students to analyze their own experiences tby searching for evidence of these effects in their own lives, making the content meaningful.