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Media Wizards

Media Wizards - 99 edition

Media Wizards - 99 edition

ISBN13: 9780761309673

ISBN10: 0761309675

Media Wizards by GOURLEY - ISBN 9780761309673
Edition: 99
Copyright: 1999
Publisher: Millbrook Press, Inc
Published:
International: No
Media Wizards by GOURLEY - ISBN 9780761309673

ISBN13: 9780761309673

ISBN10: 0761309675

Edition: 99

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Summary

The wizards of the media employ numerous tricks to gain readers and viewers and to persuade us to buy products. The tools of the trade are revealed in highly entertaining vignettes, including Civil War photographers who moved corpses on the battlefield to make more affecting pictures, the scare tactics used by the news media, and the deceptive claims made by advertisers.