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Media of Mass Communication

Media of Mass Communication - 11th edition

Media of Mass Communication - 11th edition

ISBN13: 9780205029587

ISBN10: 0205029582

Media of Mass Communication by John Vivian - ISBN 9780205029587
Cover type: Paperback
Edition: 11TH 13
Copyright: 2013
Publisher: Pearson
Published:
International: No
Media of Mass Communication by John Vivian - ISBN 9780205029587

ISBN13: 9780205029587

ISBN10: 0205029582

Cover type: Paperback
Edition: 11TH 13

List price: $183.25

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Summary

Updated in its eleventh edition,The Media of Mass Communicationengages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.