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New Products Management

New Products Management - 11th edition

New Products Management - 11th edition

ISBN13: 9780078029042

ISBN10: 007802904X

New Products Management by NA - ISBN 9780078029042
Cover type: Hardback
Edition: 11TH 15
Copyright: 2015
Publisher: Richard D. Irwin, Inc.
Published:
International: No
New Products Management by NA - ISBN 9780078029042

ISBN13: 9780078029042

ISBN10: 007802904X

Cover type: Hardback
Edition: 11TH 15
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Summary

Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a ''new product.'' Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management.

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Other Editions of New Products Management

New Products Management by  - ISBN 9780073404806