New Strategic Brand Management (Paperback) - 5th edition
New Strategic Brand Management (Paperback) - 5th edition
Edition: 5TH 12
Copyright: 2012
Publisher: Kogan Page Ltd.
Published: 2012
International: No
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Summary
Adopted internationally by business schools, MBA programs, and marketing practitioners,The New Strategic Brand Managementis the reference source of choice for senior strategists, positioning professionals and postgraduate students. Over the years it has established a reputation as one of the leading works on brand strategy.
The fifth edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Explaining the latest techniques used by companies worldwide, author Jean-Noel Kapferer covers all the leading issues faced by brand strategists today, supported by numerous international case studies. With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and content into brands, the impact of private labels, the new dynamics of targeting and the comeback of local brands.
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Adopted internationally by business schools, MBA programs, and marketing practitioners,The New Strategic Brand Managementis the reference source of choice for senior strategists, positioning professionals and postgraduate students. Over the years it has established a reputation as one of the leading works on brand strategy.
The fifth edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Explaining the latest techniques used by companies worldwide, author Jean-Noel Kapferer covers all the leading issues faced by brand strategists today, supported by numerous international case studies. With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and content into brands, the impact of private labels, the new dynamics of targeting and the comeback of local brands.
Minimum System Requirements:
- Windows 7/8, or Mac OS X 10.6 or above
eTextbooks and eChapters can be viewed by using the free reader listed below.
Be sure to check the format of the eTextbook/eChapter you purchase to know which reader you will need. After purchasing your eTextbook or eChapter, you will be emailed instructions on where and how to download your free reader.
Download Requirements:Due to the size of eTextbooks, a high-speed Internet connection (cable modem, DSL, LAN) is required for download stability and speed. Your connection can be wired or wireless.
Being online is not required for reading an eTextbook after successfully downloading it. You must only be connected to the Internet during the download process.
User Help:
Click Here to access the VitalSource Bookshelf FAQ
Copying: Allowed, 10 selections may be copied daily for 365 days
Printing: Allowed, 10 prints daily for 365 days
Expires: Yes, may be used for 365 days after activation
Reading Aloud: Allowed
Sharing: Not Allowed
Min. Software Version: Online: No additional software required
Offline: VitalSource Bookshelf
Suitable Devices: PCs, Tablet PCs, Macs, Laptops
Digital Rights Management (DRM) Key
Copying - Books that cannot be copied will show "Not Allowed." Otherwise, this will detail the number of times it can be copied, or "Allowed with no limits."
Printing - Books that cannot be printed will show "Not Allowed." Otherwise, this will detail the number of times it can be printed, or "Allowed with no limits."
Expires - Books that have no expiration (the date upon which you will no longer be able to access your eBook) will read "No Expiration." Otherwise it will state the number of days from activation (the first time you actually read it).
Reading Aloud - Books enabled with the "text-to-speech" feature so that they can be read aloud will show "Allowed."
Sharing - Books that cannot be shared with other computers will show "Not Allowed."
Min. Software Version - This is the minimum software version needed to read this book.
Suitable Devices - Hardware known to be compatible with this book. Note: Reader software still needs to be installed.
Published: 2012
International: No
Summary
Adopted internationally by business schools, MBA programs, and marketing practitioners,The New Strategic Brand Managementis the reference source of choice for senior strategists, positioning professionals and postgraduate students. Over the years it has established a reputation as one of the leading works on brand strategy.
The fifth edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Explaining the latest techniques used by companies worldwide, author Jean-Noel Kapferer covers all the leading issues faced by brand strategists today, supported by numerous international case studies. With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and content into brands, the impact of private labels, the new dynamics of targeting and the comeback of local brands.
Digital Rights
Minimum System Requirements:
- Windows 7/8, or Mac OS X 10.6 or above
eTextbooks and eChapters can be viewed by using the free reader listed below.
Be sure to check the format of the eTextbook/eChapter you purchase to know which reader you will need. After purchasing your eTextbook or eChapter, you will be emailed instructions on where and how to download your free reader.
Download Requirements:Due to the size of eTextbooks, a high-speed Internet connection (cable modem, DSL, LAN) is required for download stability and speed. Your connection can be wired or wireless.
Being online is not required for reading an eTextbook after successfully downloading it. You must only be connected to the Internet during the download process.
User Help:
Click Here to access the VitalSource Bookshelf FAQ
Copying: Allowed, 10 selections may be copied daily for 365 days
Printing: Allowed, 10 prints daily for 365 days
Expires: Yes, may be used for 365 days after activation
Reading Aloud: Allowed
Sharing: Not Allowed
Min. Software Version: Online: No additional software required
Offline: VitalSource Bookshelf
Suitable Devices: PCs, Tablet PCs, Macs, Laptops
Digital Rights Management (DRM) Key
Copying - Books that cannot be copied will show "Not Allowed." Otherwise, this will detail the number of times it can be copied, or "Allowed with no limits."
Printing - Books that cannot be printed will show "Not Allowed." Otherwise, this will detail the number of times it can be printed, or "Allowed with no limits."
Expires - Books that have no expiration (the date upon which you will no longer be able to access your eBook) will read "No Expiration." Otherwise it will state the number of days from activation (the first time you actually read it).
Reading Aloud - Books enabled with the "text-to-speech" feature so that they can be read aloud will show "Allowed."
Sharing - Books that cannot be shared with other computers will show "Not Allowed."
Min. Software Version - This is the minimum software version needed to read this book.
Suitable Devices - Hardware known to be compatible with this book. Note: Reader software still needs to be installed.
