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Nonprofit Internet Strategies : Best Practices for Marketing, Communications, and Fundraising Success

Nonprofit Internet Strategies : Best Practices for Marketing, Communications, and Fundraising Success - 05 edition

Nonprofit Internet Strategies : Best Practices for Marketing, Communications, and Fundraising Success - 05 edition

ISBN13: 9780471691884

ISBN10: 0471691887

Nonprofit Internet Strategies : Best Practices for Marketing, Communications, and Fundraising Success by Ted Hart, James M. Greenfield and Michael Johnston - ISBN 9780471691884
Edition: 05
Copyright: 2005
Publisher: John Wiley & Sons, Inc.
Published:
International: No
Nonprofit Internet Strategies : Best Practices for Marketing, Communications, and Fundraising Success by Ted Hart, James M. Greenfield and Michael Johnston - ISBN 9780471691884

ISBN13: 9780471691884

ISBN10: 0471691887


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Summary

Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts.

It is an excellent how-to guide--a practical manual for nonprofit staff written in non-technical language--prepared by experts in the field based on real-life experiences and case studies.