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Planning, Implementing, and Evaluating Health Promotion Programs : A Primer

Planning, Implementing, and Evaluating Health Promotion Programs : A Primer - 4th edition

Planning, Implementing, and Evaluating Health Promotion Programs : A Primer - 4th edition

ISBN13: 9780805360103

ISBN10: 0805360107

Planning, Implementing, and Evaluating Health Promotion Programs : A Primer by James F. McKenzie, Jan L. Smeltzer and Brad L. Neiger - ISBN 9780805360103
Edition: 4TH 05
Copyright: 2005
Publisher: Benjamin-Cummings Publishing Co.
Published:
International: No
Planning, Implementing, and Evaluating Health Promotion Programs : A Primer by James F. McKenzie, Jan L. Smeltzer and Brad L. Neiger - ISBN 9780805360103

ISBN13: 9780805360103

ISBN10: 0805360107


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Summary

Planning, Implementing, and Evaluating Health Promotion Programs: A Primer provides health education students with the comprehensive background and application information needed to plan, implement, and evaluate health promotion programs in a variety of settings. The Fourth Edition features updated information throughout, including expanded discussions of topics such as measures, measurement, data collection and data sampling, intervention theories, and evaluation techniques. It has been thoroughly reviewed by both practitioners and professors to reflect the latest trends in the field.

New To This Edition

  • Updated information throughout the text.
  • Addition of a new co-author, Brad L. Neiger, who brings additional experience from the planning field as a former planning consultant to the Centers for Disease Control and the Utah Department of Health.
  • An expanded discussion of measures, measurements, and data collection, as well as a new discussion of sampling, have been added to Chapter 5.
  • Extensively updated web links in end-of-chapter material.
  • Discussion of new planning models, such as social marketing theory and APEX-PH in Chapter 2.
  • A revised test bank is offered.

Features

  • A straightforward, step-by-step format makes concepts clear and the full process of health promotion programming understandable.
  • Theory and practice are combined with examples and activities for developing a health promotion program.
  • Web links are included at the end of each chapter to provide hands-on experience.
  • Chapter introductions, learning objectives, summaries, review questions, and web links appear in each chapter.

Table of Contents

Table of Contents

1. Health Education, Health Promotion, Health Educators, and Program Planning.

I. PLANNING A HEALTH PROMOTION PROGRAM.

2. Models for Program Planning in Health Promotion.
3. Starting the Planning Process.
4. Assessing Needs.
5. Measurement, Measures, Data Collection, and Sampling.
6. Mission Statement, Goals, and Objectives.
7. Theories and Models Commonly Used for Health Promotion Interventions.
8. Interventions.

II. IMPLEMENTING A HEALTH PROMOTION PROGRAM.

9. Community Organizing and Community Building.
10. Identification and Allocation of Resources.
11. Marketing: Making Sure Programs Respond.
12. Implementation: Strategies and Associated Concerns.

III. EVALUATING A HEALTH PROMOTION PROGRAM.

13.Evaluation: An Overview.
14. Evaluation Approaches, Framework, and Designs.
15.Data Analysis and Reporting.