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Portable MBA

Portable MBA - 4th edition

Portable MBA - 4th edition

ISBN13: 9780471222842

ISBN10: 0471222844

Portable MBA by Bruner, Eaker, Freeman, Spekman, Teisberg and Venkataraman - ISBN 9780471222842
Edition: 4TH 03
Copyright: 2003
Publisher: John Wiley & Sons, Inc.
International: No
Portable MBA by Bruner, Eaker, Freeman, Spekman, Teisberg and Venkataraman - ISBN 9780471222842

ISBN13: 9780471222842

ISBN10: 0471222844

Edition: 4TH 03
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The Portable MBA, Fourth Edition delivers the cutting-edge business theory and practice now being taught at today's top MBA programs. Written by faculty members of the prestigious Darden School at the University of Virginia and structured around that school's world-renowned general management program, this thoroughly updated and revised edition reflects the most important trends in MBA education. New material and timely revisions give the book a focus on the challenges facing the twenty-first-century business manager. Like its predecessors, this new edition delves into all the core topics covered in the first year of a typical MBA program: marketing, economics, business ethics, leadership, strategy, and human resources management, among others. A new chapter on entrepreneurship guides readers on how to take advantage of market opportunities within their companies and how to create new firms to pursue their business dreams. Numerous case studies, vignettes, and first-person accounts from managers and executives at leading companies create a richer understanding of modern business. An updated chapter on the future of business explores ways to manage appropriately in uncertain times and helps readers build agility into their companies to deal with unexpected circumstances. Continuing in the tradition of this internationally bestselling series, The Portable MBA, Fourth Edition summarizes the insight and wisdom of some of the world's top business educators in a single handy and concise volume.

Author Bio

Bruner, Robert F. : Darden School

Robert F. Bruner, DBA is Distinguished Professor of Business Administration and Executive Director of the Batten Institute at The Darden School. Cited by BusinessWeek as one of the "Masters of the MBA classroom," Dr. Bruner has received numerous awards of excellence in case-teaching and writing. The author of many published articles and case studies, his research focuses on capital structure management, the effects of various forms of corporate restructuring, and mergers and acquisitions.

Eaker, Mark R. : Darden School

Mark R. Eaker, PhD is Professor of Business Administration at The Darden School. He is also a founding partner of Sire Management Corporation, an investment management firm in New York City. Prior to joining the Darden faculty, Dr. Eaker taught at Duke, SMU, the University of North Carolina, and the Institute Theseus, in France.
R. EDWARD FREEMAN, PhD is Elis and Signe Olsson Professor of Business Administration and Director of the Olsson Center for Applied Ethics at The Darden School. He is the author of several well-known books on business ethics and strategic management.

Spekman, Robert E. : Darden School

Robert E. Spekman, PhD is Tayloe Murphy Professor of Business Administration at The Darden School. Dr. Spekman is an internationally recognized authority on business-to-business marketing and strategic alliances. He has edited seven books and authored or coauthored more than eighty articles and papers.

Teisberg, Elizabeth Olmsted : Darden School

Elizabeth Olmsted Teisberg, PhD is Associate Professor of Business Administration at The Darden School. She is an economist with expertise in innovation, new product development, and strategy in the face of uncertainty. Much of her research and consulting work focuses on the value of innovation and analysis of strategic opportunities in the high-tech and healthcare industries.

Venkataraman, S. : Darden School

S. Venkataraman is Samuel L. Slover Research Professor of Business Administration at The Darden School. He is also Director of Research of the Batten Institute. His teaching interests include entrepreneurship and competitive strategy and he has published widely on these topics in leading journals.

Table of Contents

Table of Contents



Chapter 1. What is Business?
Chapter 2. The Future.
Chapter 3. Managing People.
Chapter 4. Business Ethics.
Chapter 5. Economics.
Chapter 6. Marketing Management: Leveraging Customer Value.
Chapter 7. Operations Management: Implementing and Enabling Strategy.
Chapter 8. Entrepreneurship: Creating Something New and Enduring Value with Very Limited Resources.
Chapter 9. Accounting.
Chapter 10. Finance.
Chapter 11. Strategy: Defining and Developing Competitive Advantage.
Chapter 12. Leading from the Middle: A New Leadership Paradigm.
Chapter 13. Strategic Alliances.
Chapter 14. International Business.
Chapter 15. Some Final Thoughts.

Chapter Notes.
About the Authors.