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Principles of Marketing

Principles of Marketing - 12th edition

Principles of Marketing - 12th edition

ISBN13: 9780132390026

ISBN10: 0132390027

Principles of Marketing by Philip Kotler and Gary Armstrong - ISBN 9780132390026
Cover type: Hardback
Edition: 12TH 08
Copyright: 2008
Publisher: Prentice Hall, Inc.
Published:
International: No
Principles of Marketing by Philip Kotler and Gary Armstrong - ISBN 9780132390026

ISBN13: 9780132390026

ISBN10: 0132390027

Cover type: Hardback
Edition: 12TH 08

List price: $198.75

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Summary

The comprehensive, classic principles text organized around an innovative customer-value and customer-relationship framework.