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Principles of Marketing-Mymarketinglab Access

Principles of Marketing-Mymarketinglab Access - 15th edition

Principles of Marketing-Mymarketinglab Access - 15th edition

ISBN13: 9780133250206

ISBN10: 0133250202

Principles of Marketing-Mymarketinglab Access by Philip Kotler - ISBN 9780133250206
Cover type: Access Code
Edition: 15TH 14
Copyright: 2014
Publisher: Prentice Hall, Inc.
Published:
International: No
Principles of Marketing-Mymarketinglab Access by Philip Kotler - ISBN 9780133250206

ISBN13: 9780133250206

ISBN10: 0133250202

Cover type: Access Code
Edition: 15TH 14

List price: $104.00

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Summary



Readers interested in an overview of marketing strategies and techniques.




Learn how to create value and gain loyal customers.

Principles of Marketing helps current and aspiring marketers master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers.

The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it's packed with new stories and examples illustrating how companies employ technology to gain competitive advantage-from traditional marketing all-stars such as P&G and McDonald's to new-age digital competitors such as Apple and Google.