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Public Relations, Updated (Looseleaf) - Text Only

Public Relations, Updated (Looseleaf) - Text Only - 11th edition

Public Relations, Updated (Looseleaf) - Text Only - 11th edition

ISBN13: 9780134003559

ISBN10: 0134003551

Public Relations, Updated (Looseleaf) - Text Only by Dennis L. Wilcox, Glen T. Cameron and Bryan H. Reber - ISBN 9780134003559
Cover type: Loose-Leaf
Edition: 11TH 16
Copyright: 2016
Publisher: Pearson
Published:
International: No
Public Relations, Updated (Looseleaf) - Text Only by Dennis L. Wilcox, Glen T. Cameron and Bryan H. Reber - ISBN 9780134003559

ISBN13: 9780134003559

ISBN10: 0134003551

Cover type: Loose-Leaf
Edition: 11TH 16
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Other Editions of Public Relations, Updated (Looseleaf) - Text Only


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Summary

Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.

Other Editions of Public Relations, Updated (Looseleaf) - Text Only

Public Relations (Looseleaf) by Wilcox - ISBN 9780205056682