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Public Relations Writing : Essentials of Style and Format

Public Relations Writing : Essentials of Style and Format - 6th edition

Public Relations Writing : Essentials of Style and Format - 6th edition

ISBN13: 9780073511924

ISBN10: 0073511927

Public Relations Writing : Essentials of Style and Format by Thomas H. Bivins - ISBN 9780073511924
Cover type: Paperback
Edition: 6TH 08
Copyright: 2008
Publisher: McGraw-Hill Publishing Company
Published:
International: No
Public Relations Writing : Essentials of Style and Format by Thomas H. Bivins - ISBN 9780073511924

ISBN13: 9780073511924

ISBN10: 0073511927

Cover type: Paperback
Edition: 6TH 08
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Summary

This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences.