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Public Relations Writing : Principles in Practice

Public Relations Writing : Principles in Practice - 2nd edition

Public Relations Writing : Principles in Practice - 2nd edition

ISBN13: 9781412905510

ISBN10: 1412905516

Public Relations Writing : Principles in Practice by Donald Treadwell and Jill B. Treadwell - ISBN 9781412905510
Cover type: Paperback
Edition: 2ND 05
Copyright: 2005
Publisher: Sage Publications, Inc.
Published:
International: No
Public Relations Writing : Principles in Practice by Donald Treadwell and Jill B. Treadwell - ISBN 9781412905510

ISBN13: 9781412905510

ISBN10: 1412905516

Cover type: Paperback
Edition: 2ND 05

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Summary

Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. The Second Edition focuses on identifying and writing public relations messages and examines how public relations messages differ from other messages.New to the Second Edition

  • Covers foundational theory at the beginning of the text with references and applications woven throughout the book
  • Includes chapters devoted exclusively to writing for the Web, crisis, and voice
  • Provides more examples from the corporate, government, sports and entertainment, education and nonprofit sectors
  • Includes multiple samples from the same organizations to demonstrate a common public relations message across writing genres
  • Demonstrates how clients operate in the real world rather than a fictitious location
  • Includes new and revised exercises
  • Offers an accompanying Web site for online assignments, supplementary readings, and examples


Public Relations Writing is ideal for undergraduate and graduate courses in public relations writing, media writing, and media relations. An Instructor's Resource Manual is available on CD to qualified adopters. These resources include ideas for adapting the text for use with real-world clients, additional full-text examples, PowerPoint presentations, and ideas for course and student assessment.

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Other Editions of Public Relations Writing : Principles in Practice

Public Relations Writing, Updated Edition by Donald Treadwell and Jill Treadwell - ISBN 9780761945994