Ship-Ship-Hooray! Free Shipping on $25+ Details >
Quantitative Research Methods for Communication : A Hands-on Approach - With CD

Quantitative Research Methods for Communication : A Hands-on Approach - With CD - 08 edition

Quantitative Research Methods for Communication : A Hands-on Approach - With CD - 08 edition

ISBN13: 9780195337471

ISBN10: 0195337476

Quantitative Research Methods for Communication : A Hands-on Approach - With CD by Jason S. Wrench - ISBN 9780195337471
Cover type: Paperback
Edition: 08
Copyright: 2008
Publisher: Oxford University Press
Published:
International: No
Quantitative Research Methods for Communication : A Hands-on Approach - With CD by Jason S. Wrench - ISBN 9780195337471

ISBN13: 9780195337471

ISBN10: 0195337476

Cover type: Paperback
Edition: 08

List price: $67.95

Happy you, happy us. You get 24-hour turnaround. Free shipping on $25+, and dedicated customer service. Cue the smiley faces.

Ships directly from us
You Save $44.17 (65%)
$23.78

List price: $67.95

All of our used books are 100% hand-inspected and guaranteed! Happy you, happy us.

Ships directly from us
You Save $62.95 (93%)
$5.00

This title is currently not available in digital format.

Well, that's no good. Unfortunately, this edition is currently out of stock. Please check back soon.

Other Editions of Quantitative Research Methods for Communication : A Hands-on Approach - With CD


shop us with confidence

Summary

''Conducting research can be one of the most fascinating - and intimidating - tasks for students and scholars. A relevant and accessible guide to quantitative research. Quantitative Research Methods for Communication: A Hands-On Approach offers an innovative and insightful look at this complex subject. Drawing on their extensive research and teaching experience in the field of communication, authors Jason S. Wrench, Candice Thomas-Maddox, Virginia Peck Richmond, and James C. McCroskey have compiled their diverse acclaimed work into one comprehensive volume.'' ''In clear straightforward language the authors encourage students to take an active, hands-on role in the learning process, giving them the tools they need to locate conduct collect and present then research. Students are not only introduced to new skills, but they also have the opportunity to immediately apply these skills in research scenarios.''--BOOK JACKET.

Author Bio

Virginia Peck Richmond is Professor and Chair of the Communication Studies Department at the University of Alabama at Birmingham and Professor of Communication Studies (Emerita) at West Virginia University.

Table of Contents

Table of Contents

1. An Introduction to Communication Research 2. Empirical Research 3. Research Ethics 4. Finding Previous Research and APA Style 5. Research Structure and Literature Reviews 6. Variables 7. Communication Variables 8. Descriptive Statistics 9. Measurement 10. Reliability and Validity 11. Survey Research 12. Content Analysis 13. Experimental Design 14. Sampling Methods 15. Hypothesis Testing 16. Chi-Square 17. Students t-Test 18. One-Way Analysis of Variance 19. Correlations 20. Regressions 21. Introduction to Advanced Statistical Tools 22. Presenting Research Appendix A: Qualitative/Critical Research Approaches, James Chesebro and Deborah Borisoff Appendix B: Textbook Questionnaire Appendix C: Reliability and Validity Case Study Figures Glossary

Other Editions of Quantitative Research Methods for Communication : A Hands-on Approach - With CD

Quantitative Research Methods for Communication: A Hands-On Approach-With CD by Jason S. Wrench - ISBN 9780199931804